smashbox Cosmetics has announced the launch of their perfectly petaled rose gold collection in collaboration with American makeup artist and Instagram influencer Velde Hegarty (Vlada Haggerty) (@vladamua). Petal Metal, a modern collection that is focused on the trendiest color of the year as well as a favourite of Velde, strictly metallic pink gold.
Vlada
Haggerty, a Los Angeles based makeup artist and beauty innovator,
has made her mark in the beauty world with her exquisite and instantly
recognizable lip-art. Newly appointed as the Lip Editor-in-Chief
with smashbox
Cosmetics, Velde had the opportunity to work with smashbox
Cosmetics before, collaborating on two liquid lip collections, Be
Legendary Liquid Metals and Be Legendary Liquid Pigments,
creating beautifully intricate lip-art that was used to promote the two collections, with looks that
include her signature glossy lip drips.
The Petal
Metal 16-piece collection is said to be inspired by Velde’s signature rose
gold color and mesmerizing dripping lipstick lip-art, features everything from
shimmer drops and liquid liner to eye shadow and eye liner jewels. Each product
is by a hi-tech formula that offers the best performance in terms of yield, durability
and intensity and are cruelty free.
“Each product can be worn alone or
layered for a complete rose-gold look. The beauty of these shades is they don’t
compete or create a dull, monochromatic effect. Instead, they complement every
skin tone and together build beautiful layers of pink that add warmth, radiance
and a bouquet of boldness to your look.” — Vlada Haggerty
Petal Metal Highlighter
The centre piece and star jewel of the
collection, with a powder-gel texture that wraps the skin with a flattering
glow. It has a formula that allows for
pure reflection of light with a super smooth feel that does not emphasize
uneven skin texture. The highlighter is suitable for use on the face and eyes.
- Rosemantic - rose gold
- Gilded Rose - champagne
Petal Metal Shimmer Drops
Illuminating
liquid with dropper, each drop is rich in reflective particles that illuminate
giving a slight shimmer effect. It is used as a top coat on lipsticks and
eye shadows to give a special finish, glitter-metallic.
- Gold Glitz - golden champagne
- Rose Glitz - golden rose
Photo Finish Petal Metal Primer
A Rose-Gold primer
formulated with hyaluronic acid and shea butter, giving immediate hydration while
the soft focus illuminating microspheres smooth the complexion minimizing dilated
pores, imperfections and discolouing leaving skin glowing, with a radiant look
and smooth texture.
Petal Metal Shimmer Spray
A light illuminating
body and face mist spray with a metallic finish in a delicate pink gold tone. Formulated with reflective
microbeads that give a delicate glow to the skin.
Cover Shot Petal Metal Eye Shadow Palette
A palette of
silhouettes containing 8 different pigmental nude tones and silky pink gold shades
with matte or metallic finish to create a variety of makeup looks. The plate
comes in a comfortable size to carry in the bag.
Petal Metal Liquid Liner
Liquid
eyeliner with durable formula and smooth shimmer finish, equipped with an
applicator enabling sharp and precise graphic strokes.
- 24K Rose - golden rose with gold shimmer
- Black Rose - dark purple with pink shimmer
Be Legendary Petal Metal Liquid Lip
Liquid metal
effect liquid lipstick. It gives a chrome effect to the lips, with mirror
shine.
- Petal Metal - metallic rose
- Rose Magic - copper pink
- Xo, Vlada - rose gold
Always On Petal Metal Matte Liquid Lipstick
Intense metallic
effect liquid lipstick with a matte finish. Duration tested for 8 hours and a
comfortable formula that does not dry lips, for an impeccable result.
- Desert Rose - copper
- In Bloom - rose
- Xo, Vlada - rose gold
Petal Metal Swarovski Eye Liner Jewels
Eyeliner
jewel adorned embellished with Swarovski
Crystals strictly pink
gold for an intense and seductive look. Easy to apply is the perfect accessory
to complete eye makeup making it extraordinarily original!
smashbox
x Vlada Petal Metal Collection is already available to pre-order
on the international brand website and will be officially available for purchase on April
13th from smashbox Cosmetics, from April 17th at Sephora
and then from April 23rd at all leading smashbox counters.
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All photo credited to smashbox Cosmetics and Vlada Instagram @vladamua |
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