Skin specialist, LA Roche-Posay, has released a new product
line, designed to correct the appearance of age wrinkles by plumping sensitive
skin. The new product family joining La
Roche-Posay’s
permanent range is the HYALU
B5 collection, which
debuts with two products: HyaluronicAcid Cream and Hyaluronic Acid Serum.
The HYALY
B5 Care is announced
as the first dermatological anti-wrinkle solution that replumps and repairs
skin. The HYALU B5 routine starts with an instantly
moisturizing cream specifically formulated for dry, dehydrated skin that is
showing signs of aging. For even more intense results, the cream can be used in
conjunction with the HYALU
B5 Serum, which
immediately recovers bounce, suppleness and a fresh complexion.
The star ingredient of the HYALU B5 collection is hyaluronic acid, a
superior skin-replenishing ingredient known for its unique ability to hold up
to 1,000 times its own weight in water! Hyaluronic acid is an ideal moisturizer
for all skin types and we all know that moisture is crucial to having fresh,
younger-looking, supple skin. The HYALU
B5 range features
two different sized molecules of hyaluronic acid – the larger ones that work on
the surface to reduce the look of wrinkles and re-plump the skin; and the
smaller molecules that are able to penetrate deeply into the skin to increase
its volume and bounce.
The new formula combines plumping
hyaluronic acid with vitamin B5, a nutrient that improves the skin's inner
restorative process and helps stimulate repair of damaged skin. The minimalist
formula is free from parabens, colorants, and allergens, which makes it
suitable even for the most sensitive skin.
- Effectively locks-in hydration, replenishes moisture, and revitalizes skin’s outer layers
- Clinically proven to reduce the depth of wrinkles and fine lines
- Improves the quality of skin tone, so the skin looks brighter, feels softer, smoother, and glowingly hydrated.
The cream should be used as a
moisturizer, post-cleansing, while the serum should be used pre-moisturizing at
night. The cream is presented in a 40ml tube and the serum 30 ml bottle will be
available at Boots and leading LA Roche-Posay stockiest.
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