At the start
of 2018 Dior launched its
new anti-aging collection called Capture Youth. The new collection endorsed by the face of actress Cara Delevigne, is aimed at
thirty-somethings offering a personalized approach to delay the first signs of
aging.
Deeply
rooted in precision medicine, or customized preemptive health care, Dior’s new Capture Youth collection is
created in collaboration with the European
Institute of Antioxidants and the Université
Pierre et Marie Curie. To help develop the advanced product line, Dior and the Institute have employed a special method for measuring antioxidant
and free radical activity in biological tissue and discovered that our skin
possesses its own intracellular antioxidant defence system, called glyoxalase,
which is said to be responsible for its resilience against visible signs of
aging.
Glyoxlase
is, unfortunately, weakened by time and environmental effects, so the holy
grail of anti-aging would be to find an efficient solution for increasing its
activity - an extract of Florentine iris. As described by Dior, "a high
concentration of this Iris-derived ingredient provides an active antioxidant
effect from the inside out".
The
ingredient, in its concentrated form, is found in the Capture
Youth Age-Delay Advanced Crème, which is central to the collection. An expert antioxidant crème that works to
delay signs of aging before they appear. A natural plant mesh smoothes, retextures,
and strengthens the skin. Its ultra-fine texture is gentle on all skin types.
The crème can be combined with any of the targeted serums for a personalized
skincare regimen tailored to the skin's specific concerns.
Complementing
the day crème is five serums; each designed to target and treats a specific
skin concern: lift, mattify, illuminate, soothe, and plump. Enriched with antioxidant-rich
iris extract to delay signs of aging, each serum is infused with a
naturally-derived active ingredient to deliver spectacular results. These
serums are formulated to be used with the universal antioxidant crème for
maximum efficacy.
Capture Youth Glow Booster – Age-Delay Illuminating Serum
An illuminating
serum is a glow booster to help restore radiance. Murunga Plum, known to be 100
times more concentrated in Vitamin C than oranges, combined with alpha hydroxy
acid helps to brighten the complexion and smooth skin texture.
Capture Youth Plump Filler – Age-Delay
Plumping Serum
Derived from
natural-origin fermented wheat, the hyaluronic acid molecules in this serum
have different molecular weights to both rehydrate skin on the surface and help
to restore the skin's plumpness. Enriched with antioxidant boosting iris
extract and composed of 87% natural-origin ingredients, this serum has a fresh,
nourishing texture that leaves skin feeling smooth and plump.
Capture Youth Lift Sculptor – Age-Delay
Lifting Serum
Rich in
naturally-derived polyphenols from a blend of green, white and rooibos teas,
this serum combats a lack of skin tone and elasticity. Enriched with
antioxidant Iris extract and composed of 92% natural-origin ingredients, this
serum offers an instant tightening effect.
Capture Youth Redness Soothers – Age-Delay
Anti-Redness Soothing Serum
A blend of
cotton peptides helps to soothe and calm red, reactive skin. Its corrective
green-tinted texture helps to visibly neutralize redness to calm and soothe
skin. Enriched with antioxidant-boosting Iris Extract and composed of 79%
natural-origin ingredients, this formula is gentle on even the most sensitive
skin.
Capture Youth Matte Maximer – Age-Delay
Matifying
Naturally-derived
Lactic acid from sugar cane, combined with pink clay and zinc gluconate, helps
to absorb excess sebum, control shine and minimize the appearance of pores for
a smoother, more refined skin texture. Enriched with anti-oxidant boosting iris
extract and composed of 88% natural-origin ingredients, this formula has a
fresh texture that leaves skin feeling velvety-soft.
Dior’s Capture Youth
collection is available online and at select makeup counters worldwide. Age-Delay
Advanced Cream is retailing for €95.50 while the serums come with a price tag
of €95.50 each.
No comments
Post a Comment
Note: only a member of this blog may post a comment.