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Monday, 25 September 2017

Fenty Beauty by Rihanna

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So Rihanna has partnered up with Kendo Brands and launched her global makeup brand, Fenty Beauty. Fenty  Beauty offers  glorified natural and glowy look with an edgy feel to it, much like Rihanna is herself. The formulas are light-wear, build-able and long-lasting, offering a wide range of options for various skin-tones.

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So what made Rihanna join the ranks of celebrity makeup?

"Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line "so that women everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades."

Rihanna explained: "Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different."

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The collection offers Fenty Face, which include foundation, highlighters and contouring products, a unique one-shade Lip Gloss, Brushes and Application Tools.


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PRO FILT'R Soft Matte Longwear Foundation

A long-wear foundation with build-able, medium to full coverage. It gives skin an instantly smooth, pore-diffused, shine-free finish and offers a range of 40 shades.

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PRO FILT'R Instant Retouch Primer 

A shine-stopping, pore-diffusing and mattefying primer.

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KILLAWATT Freestyle Highlighter

A weightless, long-wear cream-powder hybrid highlighters that range from subtle to intense, available in solos and  paired duos.  
  • Trophy Wife (Single) – 3D hyper-metallic gold
  • Metal Moon (Single) – mega-fine white gold
  • Ginger Binge/Moscow Mule – soft copper sheen / supercharged copper shimmer
  • Girl Next Door/Chic Phreak – soft pink sheen / supercharged peachy pink shimmer
  • Lightning Dust/Fire Crystal – soft pearlescent sheen / supercharged pearlescent shimmer
  • Mean Money/Hu$tla Baby – soft champagne sheen / supercharged peachy champagne shimmer

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MATCH STIX Shimmer Skinstick

A makeup stick in a long-wear, light-as-air shimmer formula to highlight, blush, and bronze in 10 colorful shades. From low-key tangerine sheen to all-out violet iridescence, the long-wear cream-to-powder formula is weightless, blend-able and layer-able.
  • Blonde – glimmering gold
  • Chili Mango – sin-kissed orange sheen
  • Confetti – iridescent opal
  • Ridiiic – golden papaya
  • Rum – gilded bronze
  • Sinamon – cinnamon bronze
  • Starstruck – iced-out pearl
  • Trippin – golden-glazed apricot
  • Unicorn – platinum lilac
  • Yacht Life – glimmering peach-pink

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MATCH STIX Matte Skinstick 

A makeup stick in a long-wear, light-as-air matte formula to conceal, correct, contour, and touch up in 20 shades. . 
  • Almond – medium to tan with cool peach undertones
  • Amber – contour shade with cool undertones
  • Bamboo – light to medium with neutral peach undertones
  • Caramel – tan with cool peach undertones
  • Cocoa -tan to deep with cool red undertones
  • Espresso – very deep with cool red undertones
  • French Vanilla – light with warm yellow undertones
  • Honey – medium with warm peack undertones
  • Ivory – fair to light with warm and subtle yellow undertones
  • Latte – tan with warm undertones
  • Linen – fair to light cool pinky undertones
  • Maple – medium to tan with neutral undertones
  • Mocha – deep with cool undertones
  • Peach – medium with cool peach undertones
  • Porcelain – fair to light with cool undertones
  • Sand – medium with neutral undertones
  • Suede – tan to deep with warm undertones
  • Truffle – very deep with neutral undertones
  • Walnut – tan with neutral undertones
  • Wheat – medium to tan with warm undertones

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INVISIMATTE Blotting Powder 

A universal blotting powder that absorbs shine and diffuses the look of pores for an instant filtered look on the fly. It contains an exclusive pore-diffusing complex that absorbs shine and gives you a natural matte refresh for an instantly filtered look.


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GLOSS BOMB Universal Lip Luminizer 

The ultimate, gotta-have-it lip gloss with explosive shine in one universal rose nude shade. Gloss Bomb's rose nude shade is handpicked by Rihanna herself: Fenty Glow. 

Brushes and Applicator Tools

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Full-Bodied Foundation Brush

A makeup brush designed to make skin look like skin. The Full-Bodied Foundation Brush 110 is the ultimate tool for applying Pro Filt’r Soft Matte Longwear Foundation. It’s made to give you the quick coverage of a flat paddle brush plus the seamless blending of an airbrush. In other words: Fast coverage with an air-touched finish. Its unique paw shape gives it just the right density, with more than 140,000 ultra-fine synthetic bristles for a softer touch and better blending.

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Precision Makeup Sponge

A  3-sided makeup sponge designed without latex — perfect for applying and blending all formulas.
Use the slanted edge for controlled stippling, the mini-moon edge for targeted coverage (perfect for the under eyes), and the rounded end for all-over buffing. No matter the formula—liquid, cream, or powder—the Precision Makeup Sponge 100 lets you customize your coverage.

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INVISIMATTE Blotting Paper

Portable sexy blotting paper that lets you touch up in stealth mode, Super compact, portable, and straight-up chic, a  refillable mirrored compact that looks like a lipstick case. Invisimatte Blotting Paper is beauty’s ultimate underdog with a serious makeover  

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Portable Touch Up Brush

A on-the-go blotting powder brush that conveniently attaches to the bottom of its touch-up partner, Invisimatte Blotting Powder, for an instant filter effect that’s always on standby.

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Portable Contour & Concealer Brush

A retractable contour and concealer brush that attaches to your favorite Match Stix Matte Skinstick for seamless sculpting and blending in a snap. Portable Contour & Concealer Brush attaches to its perfect partner—Match Stix Matte Skinstick—so you can correct, conceal, contour or simply touch up wherever, whenever.

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Cheek-Hugging Highlight Brush 

Is an expertly chiseled highlighter brush that "hugs" cheeks for an effortless glow. It features chiseled curves on both sides that “hug” more than just your cheeks—like your brow bone, cupid’s bow, the bridge of your nose, and even your collarbone. Thanks to its unexpected asymmetrical cut—inspired by a shark tooth—you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter.

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Portable Highlighter Brush 

A magnetic retractable highlighter brush that attaches to your favorite Match Stix Shimmer Skinstick for seamless blending. Slanted, soft synthetic brush hairs trace the angles of your face expertly designed to diffuse Shimmer Skinsticks with speed and precision. Thanks to its medium-density bristles, you can build glitz to your perfect level of impact.


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