This Spring,
the house of Lancôme draws inspiration from its ubiquitous rose. The
rose, which has been a symbol of the brand ever since 1935, appearing on
products packages and visuals, is the focal point of the new collection. The
brand, founded by Armand Petitjean in 1935, started as a fragrance house. It
was named after the ruins of Le Château de Lancôme and the roses surrounding
the castle. A single golden rose, which has already inspired countless of
Lancôme’s collections, soon became an omnipresent symbol of the brand.
For the
spring of 2017, Lancôme derives its inspiration from a full blown rose. A
beautiful pink rose that bursts into bloom, with its petals unfolding, appears
not only on the campaign visuals, but also as a unique ornament on the limited
edition packaging. The rosy-hued collection is brought into life by Lisa
Eldridge, Lancôme’s Creative Director of Makeup. Pink, the most gentle of all
colors, one of the signature colors of Lancôme, is now the main theme of the
Absolutely Rôse collection. So soft, fresh, and trendy, this lovely shade
conveys the spirit of Parisian chic, combined with a dose of tenderness and
purity.
Lancôme LaRose à Poudre Parisian Kabuki – Spring Rose Sparkling Powder
A illuminating powder with a luxurious gold-colored kabuki brush. It features a completely unique and original delivery system – the powder is released directly from the rose petals! Use the kabuki brush to stroke the rose gently, and it will pick up the finely milled powder that adds shine and definition to the skin.Lancôme LaPalette La Rose
A versatile combination palette featuring six eyeshadow shades, ranging from dusty rose to deep charcoal, a creamy highlighter, and two rose-hued lipsticks. The palette is delivered in a mirrored compact, along with a dual-sided applicator brush.
Lancôme LeCrayon Miracle Eye Pencil
Is an eye-opening shade that freshens up your
eyes with a revitalizing finish. Specially adapted to be applied to the
waterline, the formula is made from concentrated vegetal origin butter. This
lovely shade illuminates your skin tone and creates a fresh, radiant glow.
ParisianLips Le Stylo,
A new double-ended lip color that combines two shades of two different finishes in a single pen applicator.
The limited
edition Lancôme Absolutely Rôse Collection has been available since January
2017
Please Note the above information has being
obtained from a press release
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