Here’s a new
skincare brand I’ve being learning about thanks to Marina
Milojević from beautyalmanac.
AHAVA or AHAVA Dead Sea Laboratories, are an Israeli skincare company, renowned
for their prestige range of skincare products produced with mud and
mineral-infused ingredients obtained from the Dead
Sea.
AHAVA
have an instance range of products suited for both women and men from facial and
body care to hair care for professional and home use. Recently AHAVA has
announced the launch of the Apple of Sodom Collection,
one of the most important launches for the brand in years.
The Apple of Sodom Collection introduced
as a revolutionary new product line that treat wrinkles and firm the skin. AHAVA Laboratories extensively researched for four years, a powerful new ingredient,
based on the fruit of the Apple
of Sodom tree (Calotropis
procera) and a Botox-like toxin extract, in which the collection is
formulated with.
A toxic milky nectar from the flesh of the Apple
of Sodom, an authentic plant naturally found in the Dead Sea region, presents
some healing properties, exhibiting a protective activity against skin
irritation and inflammation. AHAVA is the first cosmetic
company to use this powerful ingredient and when combined with Dead
Sea Water, the Apple of Sodom extract
demonstrates a potential contribution for skin wellbeing by enhancing energy
production, protecting against inflammation, and supporting extracellular
matrix balance.
AHAVA’s
new Apple
of Sodom Collection adopts a modern anti-aging strategy that aims
to fight against the natural biological causes of aging, at the molecular level
and beyond the appearance of symptoms. Aimed at reducing the damage of natural
processes such as inflammation, a key mediator of the different pathways
leading to skin aging.
When combined with AHAVA’s patented Osmoter, the Apple of Sodom Complex
activates the stem cells derived from the Apple
of Sodom to help skin fight against external stressors that
create chronic inflammation, which may accelerate skin aging. The result is a
visibly younger skin with less wrinkles and more tightened facial contours.
24-Hour Deep Wrinkle Cream
An advanced,
all-day moisturizer that minimizes the appearance of visible lines and
wrinkles. Enriched with Apple
of Sodom Complex and active ingredients that diminish deep
wrinkles and visibly shape facial contours, leaving skin well hydrated, smooth
and fresh.
Activating Smoothing Essence
An essential
hydrating, smoothing essence that intensifies skin’s softness and hydration,
making it more receptive to the rest of your skincare products. The
lightweight, water-lotion essence contains the exclusive Apple
of Sodom Complex and active, powerful ingredients.
Overnight Deep Wrinkle Mask
A
gel-textured mask for overnight use; firms’ facial contours, minimizes deep
wrinkles and hydrates the skin. Promotes skin`s natural repair process that
happens while you are asleep. Contains active moisturizing ingredients and AHAVA`s
Apple
of Sodom Complex.
 |
| Photos credited to AHAVA /AHAVA Dead Sea Laboratories |
Deep Wrinkle Filler
A targeted
antiaging treatment that immediately refines and soothes the skin’s complexion,
immediately minimizes laughter lines, frown lines, crow's feet and wrinkles.
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