JOY by DIOR

Dior is set to launch a new women's fragrance Joy by Dior!

Dior fragrance for women - Joy by Dior is set to launch the end of August 2018 as an ode to the pleasures of life. It is conceived as a scent of energy,liveliness and softness, of happiness and god mood, such that you must feel it, in order to explain it.

 "JOY by Dior expresses this remarkable feeling of joy by offering an olfactive interpretation of light.

This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. It is constructed with multiple nuances, a myriad of facets that lead to an expression that is clear and self-evident. 

Bringing a new Dior perfume to life is an event. For the entire House, as well as for me. It should rally and delight both women and men." — François Demachy

The composition of Joy by Dior is described as a vibrant harmony of citruses and flowers. Grasse rose one of the signature ingredients of Dior Parfums, mixes with jasmine and juicy citrus fruits that give zest to the whole creation. Warm sandalwood in the base represents a gentle embrace, while a clean, powdery dose of musk provides the effect of a sensual touch.

Top Notes: Bergamot, Mandarine

Middle Notes: Grasse rose, Jasmine

Base Notes: Cedar, Patchouli and White musk

Photos credited to Dior Beauty

The bottle is of a simple shape, crystal and soft pink, jewel-like, a sliver cap adorned with silver wire. The face of the adversting campaign is actress Jennifer Lawrence.

Joy by Dior is available in 30, 50 and 90ml Eua de Parfum with accompanying scented body lotion. Available from leading DIOR boutiques end of August.