As part of
the Guerlain Makeup Holiday Collection
2018 the famous French perfume, cosmetics and skincare house
introduces a compact powder in a very beautiful vintage packaging, dedicated to
the 190th anniversary limited-edition Ladies In All Climates Powder!
Founded in
1828, in Paris, France, Guerlain is among the oldest
cosmetics houses in the world. This year, the house of Guerlain celebrates
its 190th anniversary. To mark the special occasion, Guerlain will be releasing
a limited re-edition of its historical Ladies In All Climates Powder.
Guerlain’s
legendary powder was first launched in 1897, “the Ladies in all climates powder which was intended to
illuminate and refresh the complexion. At the Impressionist painters and
photography, Guerlain wanted to capture the elusive atmospheric variations. New
transport available to women traveling in all latitudes and Guerlain continued
to expand worldwide. It was then apply to all women, whatever they are,
wherever they are. Ladies In All Climates was a natural evolution of the
product. Sun exposure was taboo at the time, so the powder was formulated to
help women retain their pale coloring after being in the sun of the French
colonies”.
As the name
suggests, Guerlain’s
Ladies In All Climates Powder was specifically formulated to
help ladies retain their fashionable, pale complexion, even while relaxing at
the sun-drenched French Riviera, or visiting any of the exotic French colonies.
The powder was marketed as an absolutely harmless complexion illuminator that
doesn’t affect the skin, so gentle that it could be used alongside any medical
treatment, even with sulphurous baths.
But that was
not the case, there was a price to be paid, since the use of a toxic lead-based
white paint to lighten the complexion often caused lead poisoning and even
death;
"Beware all
face powders which have the effect of whitening too much. The major part of
these powders contain chemically active constituents which in time spoil the
skin” - Harper's Weekly, 1903
The powder
was originally available in four shades: White, Rachael, Pink, and Flesh.
In 2013, Guerlain
reissued the iconic powder in a strictly limited edition of 400 numbered
pieces. This year, Ladies
In All Climates Compact Powder will be issued in a universally
flattering translucent shade designed to mattify, illuminate and create a soft
focus effect, it arrives in a compact form, available from November 2018 as
part of the Guerlain
Holiday 2018 Collection.
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