Kat Von D
launches 10th Anniversary, the new luxury make-up collection celebrating 10
years since the birth of the brand!
Kat Von D Beauty celebrates its 10th anniversary this month, it’s hard to believe it’s been a decade since the launch of her beauty brand and what better way to celebrate but with a limited-edition collection dedicated to the fans!
Kat Von D has been
breaking all the beauty rules since 2008, and this year as part of the 10th
anniversary celebrations, she’s bringing back the best from the last 10 years
in a big way. From collectible packaging to exclusive new shades to hand-drawn
artwork, Kat has poured her heart and soul into every detail of this super-limited
capsule collection to thank her fans for a decade of love and support.
10-Year Anniversary Eyeshadow Palette
The central
piece of the collection, this palette is loaded with 16 beautiful eyeshadows,
ranging from soft peaches and warm golds to electric blues, forest green, and
deep shimmering purples. The gold-colored anniversary packaging is printed in
Kat’s romantic, gothic-inspired artwork, while the shades is named after one
the 10 muses she selected for the Anniversary campaign, and people working
behind the scenes of the project.
“I
drew the artwork for this palette [and the matching train case] using graphite
pencils. I wanted to really push my artwork on this collection and print it as
close to the original drawings as possible. The rose theme was my way of paying
homage to the first ever eyeshadow palettes we launched the makeup line with 10
years ago.” –Kat Von D
- Adele - opaque chocolate brown
- Malice - opaque vermilion red
- Ashley - opaque warm fishing
- Gina - opaque mustard yellow
- Egypt - metallic gold
- Sylvia - opaque honey
- Lala - opaque olive green
- Leafar - metallic emerald green
- Melanie - opaque pink
- Alexandra - metallic rose gold
- Nancy - opaque mauve
- Catherine - metallic orchid
- Kelly - blue-brown duo chrome
- Sarah - opaque cold gray
- Carolyn - opaque cold dark brown
- Chad - matt cobalt blue
10-Year Anniversary Metal Crush Extreme Highlighter
A new,
exclusive gold luminizer designed to gild everything and anything in 24-karat
sparkle. Metal Crush Extreme
Highlighter features liquid-powder technology, so it applies
smooth and creamy, and blends out seamlessly to reveal hyper-reflective
micro-crystals that shimmer and shift with every movement.
- Gold Skool - pearly pink with reflections
Metal Crush Extreme Highlighter
was born after thousands of KVD fans and followers discovered that Kat’s #1
Metal Crush Eyeshadow shade “Thunderstruck” doubles as an amazing highlighter!
10-Year Anniversary Everlasting Glimmer Veil
Create
gold-leafed lip looks with Everlasting
Glimmer Veil Liquid Lipstick . This breakthrough formula
combines the same long-wear, weightless innovation behind Everlasting
Liquid Lipstick, with a multidimensional liquid-crystal finish.
This is the first glitter liquid lipstick to deliver 24-hour wear in a rich,
glimmery, non-gritty formula that is so lightweight, it feels like nothing.
- Gold Skool - gold glitter
Layer KVD’s
metallic glitter lipstick as a veil over any lipstick to transform the finish.
10-Year Anniversary Tattoo Liner
Unleash
invincible lines with the most epic eyeliner to ever hit your vanity. Adorned bestselling,
award-winning Tattoo Liner in collectible gold packaging in honour of Kat von D Beauty’s 10-Year Anniversary.
This highly pigmented, 24-hour-wear formula stays put all day for a fade-,
melt-, crack-, and run-resistant finish. The superfine and flexible brush tip
glides across the lids in silky, smooth strokes, making KVD’s
Tattoo Liner the ultimate tool for makeup novices and beauty
pros alike.
- Trooper- satin black
10-Year Anniversary Studded Kiss Crème Lipstick
Nothing says
celebration like a Rockstar red lip! Nail Kat
Von D’s
signature red lip look with a limited edition Studded
Kiss Crème Lipstick in her favourite poison apple shade, “Santa Sangre”. This
Everlasting Liquid Lipstick icon is now available for a limited time as a
creamy, comfortable bullet with collectible gold studded packaging. This
breakthrough formula combines unbelievable pigmentation and weightless, long
wear for cushiony color that lasts.
KVD created the one and
only Studded Kiss Lipstick,
using her favourite cuff bracelet as inspiration.
10-Year Anniversary Brush Collection
Brush, blend
and bake with a limited edition set of essential cruelty free face brushes with
gold handles in honour of Kat
Von D Beauty’s 10-Year Anniversary.
“I’ve
teamed up with my KVD Artistry Collective artists to create the most effective
brush formations, using the highest grade synthetic fibers that mimic the same
product distribution you would get from animal-based bristles.” –Kat
Von D
- Lock-It Edge Foundation Brush - to buff and blend for a seamless finish.
- Lock-It Edge Concealer Brush - sculpted for precision application
- Lock-It Precision Powder Brush - perfect for pinpointed powder application and highlighting
- Lock-It Setting Powder Brush – big, fluffy with rounded, tapered bristles for loose powders
- Lock-It Powder Contour Brush - angled bristles for applying contour powders
10-Year Anniversary Train Case
Store,
organize and display your favourite Kat
Von D Beauty products in the ultimate collectible gold train
case created in honour of the 10-Year
Anniversary. Kat spent months hand-drawing the custom artwork
that covers the top and sides of this commemorative case and finished it off
with brilliant gold hardware for an extra special touch. Unlatch the lockable
lid to reveal a mirror and a velvety red interior with custom compartments!
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| Photos and Videos credited to Kat Von D Beauty |
Signed 10-Year Anniversary Collection Vault
Honour a
decade of fearless artistry with a celebratory vault of epic proportions! Kat Von D filled her limited-edition
train case with the entire 10-Year
Anniversary Collection and sealed it with her autograph. This
insanely covetable 11-piece vault is a super-fan’s dream come true—from special
gold packaging to exclusive new shades, to hand-drawn original artwork, you’re
getting the very best
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| MUSE #1 MALICE MUSE #2 EGYPT MUSE #3 LALA |
In
celebration of Kat Von D’s Latina
roots and the country she was born in (Mexico),
the 10-Year Anniversary Collection
is launching on Cinco de Mayo.
Available from May 5th at Sephora and on KatVon D's website, before it expands to Sephora’s
physical stores and leading Kat
Von D counters on May 21st.
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