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Friday, 6 April 2018

smashbox x Vlada Petal Metal Collection

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smashbox Cosmetics has announced the launch of their perfectly petaled rose gold collection in collaboration with American makeup artist and Instagram influencer Velde Hegarty (Vlada Haggerty) (@vladamua). Petal Metal, a modern collection that is focused on the trendiest color of the year as well as a favourite of Velde, strictly metallic pink gold.

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Vlada Haggerty, a Los Angeles based makeup artist and beauty innovator, has made her mark in the beauty world with her exquisite and instantly recognizable lip-art. Newly appointed as the Lip Editor-in-Chief with smashbox Cosmetics, Velde had the opportunity to work with smashbox Cosmetics before, collaborating on two liquid lip collections, Be Legendary Liquid Metals and Be Legendary Liquid Pigments, creating beautifully intricate lip-art that was used to  promote the two collections, with looks that include her signature glossy lip drips.

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The Petal Metal 16-piece collection is said to be inspired by Velde’s signature rose gold color and mesmerizing dripping lipstick lip-art, features everything from shimmer drops and liquid liner to eye shadow and eye liner jewels. Each product is by a hi-tech formula that offers the best performance in terms of yield, durability and intensity and are cruelty free.

“Each product can be worn alone or layered for a complete rose-gold look. The beauty of these shades is they don’t compete or create a dull, monochromatic effect. Instead, they complement every skin tone and together build beautiful layers of pink that add warmth, radiance and a bouquet of boldness to your look.” — Vlada Haggerty

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Petal Metal Highlighter

The centre piece and star jewel of the collection, with a powder-gel texture that wraps the skin with a flattering glow. It has a formula that allows for pure reflection of light with a super smooth feel that does not emphasize uneven skin texture. The highlighter is suitable for use on the face and eyes.

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  • Rosemantic - rose gold
  • Gilded Rose - champagne

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Petal Metal Shimmer Drops

Illuminating liquid with dropper, each drop is rich in reflective particles that illuminate giving a slight shimmer effect. It is used as a top coat on lipsticks and eye shadows to give a special finish, glitter-metallic.

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  • Gold Glitz - golden champagne
  • Rose Glitz - golden rose

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Photo Finish Petal Metal Primer

A Rose-Gold primer formulated with hyaluronic acid and shea butter, giving immediate hydration while the soft focus illuminating microspheres smooth the complexion minimizing dilated pores, imperfections and discolouing leaving skin glowing, with a radiant look and smooth texture.

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Petal Metal Shimmer Spray

A light illuminating body and face mist spray with a metallic finish in a delicate pink gold tone. Formulated with reflective microbeads that give a delicate glow to the skin.

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Cover Shot Petal Metal Eye Shadow Palette

A palette of silhouettes containing 8 different pigmental nude tones and silky pink gold shades with matte or metallic finish to create a variety of makeup looks. The plate comes in a comfortable size to carry in the bag.

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Petal Metal Liquid Liner

Liquid eyeliner with durable formula and smooth shimmer finish, equipped with an applicator enabling sharp and precise graphic strokes.

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  • 24K Rose - golden rose with gold shimmer
  • Black Rose - dark purple with pink shimmer


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Be Legendary Petal Metal Liquid Lip

Liquid metal effect liquid lipstick. It gives a chrome effect to the lips, with mirror shine.

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  • Petal Metal - metallic rose
  • Rose Magic - copper pink
  • Xo, Vlada - rose gold

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Always On Petal Metal Matte Liquid Lipstick

Intense metallic effect liquid lipstick with a matte finish. Duration tested for 8 hours and a comfortable formula that does not dry lips, for an impeccable result.

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  • Desert Rose - copper
  • In Bloom - rose
  • Xo, Vlada - rose gold
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Petal Metal Swarovski Eye Liner Jewels

Eyeliner jewel adorned embellished with Swarovski Crystals strictly pink gold for an intense and seductive look. Easy to apply is the perfect accessory to complete eye makeup making it extraordinarily original!

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smashbox x Vlada Petal Metal Collection is already available to pre-order on the international brand website and will be officially available for purchase on April 13th from smashbox Cosmeticsfrom April 17th at Sephora and then from April 23rd at all leading smashbox counters.

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All photo credited to smashbox Cosmetics and Vlada Instagram @vladamua
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