INGLOT
has announced today its brand new collaboration with now other than the ultimate
beauty icon Jennifer Lopez!
Rumours of
the star bring out her own makeup line was first began back in early March,
when her make-up artist Scott
Barnes uploaded a picture of JLo
on the set of ‘World of Dance' to his
Instagram account and fellow makeup artist Ivan
Vargas enquired about the bronzer used. Barnes responded: "I'm using a bronzer that @Jlo is making its pretty amazing!!
Shh." The response has
since been deleted but not before it was spotted by the beauty blogger @Trendmood1 and today INGLOT confirmed the collaboration.
The exclusive
JLo's signature series expresses
a vision that unites with INGLOT
the vision of dynamic femininity that gives each woman the opportunity to
express themselves in thousands of different ways through beauty and at last,
everyone will be able to achieve their own authentic glow - the"JLo
Glow".
Being a world-class
star that deals with many different jobs every day – beyond motherhood Jennifer
wanted to create a collection of women who are, like her, "on the go". The product
line, inspired by its emblematic, iconic style, allows women to create their
own unique looks, whether they are more natural, morning styles or evening glam
shows.
According to
Jennifer "The exclusive
collection we created with INGLOT consists of my favorite go-to products in my
favorite shades and includes everything, mascara, lipsticks, lashes, blush, eye
shadows and of course ...bronzers."
“What is truly unique and exciting for me is the Freedom System Palette,
which enables you to create your own,personalized palette, choosing the
products and shades you really need. Now you no longer have to buy a set of 5
shades to use only that one shade you wanted! "
Jennifer worked
very closely with INGLOT on every creation of the collection stage; from the choice
of colors and packaging’
"We could not have asked for a better associate than Jennifer. She
is a true visionary in beauty", says GrzegorzInglot, Vice
President of INGLOT US. "In addition to
having a great style, Jennifer is the same expert in the field of beauty. Working
for years with the best professionals in the field, she knows very well what
women really want and what products are necessary to create this beautiful glow
that has made her famous. "
The exclusive
collection consists of 70 products covering basic series such as lipsticks ,
powders, eyelashes and highlighters The highlight of the collection is the Freedom
System, all the shades of the collection are sorted one by one, Shades of
specialized products range from nude to glow, with a touch of light smoky glam.
The hero products of the series will include illuminator, bronzer, gloss and mascara,
with names that are inspired by her career, like "Boogie
DownBronze" and
"Livin The Highlight".
The new
collection will be available worldwide on April 26th at INGLOT
Stores and online at jenniferlopezinglot.com
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