Salvatore Ferragamo has
announced the launch of the Amo (ILove) Ferragamo fragrance
created by perfumer Marie
Salamagne. A bright and glamorous Oriental Floral fragrance for women,
in which blushing floral notes joyfully blend with crisp aromatic notes and mouth-watering
fruity shades, offering a new daring bitter addiction.
Housed in a translucent
bottle featuring a texture composed of tiny prisms which reflects the light as
well as Salvatore Ferragamo's
deep passion for unique and precious materials.
With top notes of blackcurrant,
rosemary,
including Italian bitter campari
accord. Slowly introducing its middle notes of jasmine, rhubarb and
mate, then settling down with a richer, warmer base of sandalwood, amber, musk,
and the star ingredient: white vanilla from Polynesia.
As perfumer Marie Salamagne describes it,
"It's luminous, it's audacious, and it’s happiness".
The
campaign, featuring Suki
Waterhouse, was shot in Florence – hometown of the Maison Salvatore Ferragamo. Directed
by Ellen von Unvwerth,
interpreter of femininity par excellence, model and international jet setter Suki
takes you into the story of a Ferragamo woman: young and eager to discover new
things, looking for the extra in the ordinary. She embodies the passionate and
lively spirit of the new fragrance.
Available
from March 12th 2018 at TheFragrance Shop and nationwide from April 9th 2018 at €80.00 for 50ml
and €107.00 for 100ml.
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