Kicking off
the global #AllDaySmile campaign, Bobbi Brown pays homage to its hometown—New
York City—with international Global It Girls Olivia Palermo and Patricia Bright, documenting their adventures in the Big Apple and capturing what makes them
smile. Each of the style and beauty stars offers a mini-guide to their go-to
spots while giving the brand's newest innovation, Skin Long-Wear Weightless
Foundation SPF 15—an ultra-lightweight formula with a multidimensional matte,
full-coverage finish—a real-life road test. The result? All day wear, all day
smiles.
New York
City-based international style icon Olivia Palermo gives a tour of her Brooklyn
neighbourhood and shows off her signature look starting with Skin Long-Wear
Weightless Foundation SPF 15 in Natural. "It's the foundation (no pun
intended) for building your look for the day" says Palermo. From cookies
at her favourite Brooklyn bakery One Girl Cookie to combing the shelves at
Powerhouse Books for a new read to an end-of-the-day cocktail at hot spot
Cecconi's, Olivia remains flawless—no touch-ups necessary.
Touching
down in NYC for a day, reigning British beauty vlogger Patricia Bright packs
her itinerary with stops at all her favourite places. Waking up at the trendy The
Williamsburg Hotel, Patricia begins her day by applying Skin Long-Wear
Weightless Foundation SPF 15 in Almond to ensure her makeup remains fresh for
the long day ahead. "It complements my skin effortlessly without drying it
out in the process" says Bright. Between swinging by Sauvage for a fun
brunch with friends and taking in the glittering skyline views while sipping
cocktails at Celestine, the social star keeps her #nofilter look going with her
favourite new foundation.
It has also been
rumoured that jet-setting Korean makeup
artist and beauty blogger Pony, would be included in the #AllDaySmile campaign which has yet to be confirmed. If she is? we will see her checking
off all her must-see NYC spots while wearing her Bobbi Brown must-haves. As she
peruses her favourite artists' works at The Whitney Museum, shopping at Jeffrey
and grabs a bite at restaurant-of-the-moment Old Rose, Pony stays fresh-faced
with Skin Long-Wear Weightless Foundation in Ivory. "It makes my skin look
even—controlling shine in oily spots and giving my skin moisture where it is
dry—and matte, never flat" says Pony.
Bobbi Brown Skin Long-WearWeightless Foundation SPF15 is a skin-loving formula that glides
on seamlessly for natural, multi-dimensional matte coverage that's breathable
and weightless. Created with a high speed cold fusion process, this ultrafine,
silky emulsion combines perfect, full coverage with a comfortable, second-skin feel
and just-applied finish that lasts. True-to-skin pigments blend perfectly into
skin, delivering a full yet natural coverage that stays smooth,
crease-free, and color-true all day in 30 shades perfectly calibrated by
Bobbi Brown makeup artists.
The Bobbi Brown brand is excited to partner with these three influential women to launch
its global campaign and celebrate its New York City roots.
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